Farizon lays strong foundations with flagship London dealership
The formal opening was marked by a ceremony attended by industry executives and guests, as well as senior representatives from the global head offices of Jameel Motors and Farizon Auto.
Jameel Motors UK has invested £1.3 million in a comprehensive refurbishment of the site to create a high-tech, customer-focused environment featuring state-of-the-art retail, aftersales and parts facilities. It is the first dealership in the UK for the international independent vehicle distributor and is a statement of intent as it embarks on a strategy of growth across Europe.
Farizon Park Royal’s sales team will focus on supporting sole traders, businesses and fleet operators as they transition to electric vans. It will offer tailored finance and fleet solutions, along with advice on commercial and home charging options through partnerships with ChargePoint and Hypervolt. Customers can also receive specialist guidance on bespoke cargo-carrying solutions to ensure every Farizon van is configured to their exact operational requirements.
With a comprehensive demonstration fleet, visitors to Farizon Park Royal will have an opportunity to explore and test drive the complete Farizon SV line-up, which includes nine different combinations of body configuration and battery option. To help customers experience the vehicle first-hand, the site is offering no-obligation 48-hour test drives.
Customers will be provided with comprehensive aftersales support to ensure they are fully supported throughout their Farizon ownership. The new workshop features the latest diagnostic and servicing technology, with two inspection ramps installed and capacity to add two more to meet growing demand. And to ensure minimal downtime for customers, a fully stocked parts and accessories department will provide immediate access to key components.
As well as its flagship dealer, the site also serves as the new head office for Farizon Auto UK. More than 30 staff are based at the site across sales, marketing, product, and network development functions, supporting the continued growth of the brand across the country.
Scott Fogharty, Dealer Principal at Farizon Park Royal, said: “Our flagship site is a significant step in establishing strong roots for the Farizon brand in the UK. It reflects our long-term commitment to providing customers with exceptional quality of service throughout their purchase and ownership journeys, all of which is supported by first-class facilities and expertise. This opening represents just the beginning of an exciting new phase for Farizon and Jameel Motors in the UK.”
Jameel Motors UK’s Farizon Park Royal site is the sixth franchised retail site to open across the UK, adding to Heathrow Van Centre, SMV Commercials in Street, Brian Currie Van Centre in Milton Keynes, and Rygor Auto in Reading and Oxford.
The Farizon SV
The born-electric Farizon SV introduces a range of advanced innovations, including drive-by-wire technology, a hidden B-pillar design and cell-to-pack battery packaging, combining to deliver market-leading real-world performance, versatility and efficiency. With a payload of up to 1,350 kg, load space up to 13 m³, and an ultra-low loading height of just 550 mm, the SV sets a new benchmark in the medium-to-large van segment.
A single, highly specified trim level includes premium features as standard, such as a payload monitoring system, heated seats, heated multifunction steering wheel, heated windscreen, 360-degree surround view, and a full suite of ADAS safety systems. The SV has also achieved the highest five-star safety rating from Euro NCAP.
The model range starts from £40,000 + VAT (including the Plug-in Van Grant) and is available with 67 kWh, 83 kWh or 106 kWh battery options. Its efficient all-electric powertrain produces 170 kW (231 PS) and 336 Nm of torque, delivering a WLTP range of up to 247 miles (combined). A 20 to 80 per cent charge can be completed in as little as 36 minutes.
